Making a major game announcement is often a complicated process. While it does in the end come down to planning and execution, there are a number of factors that are significant considerations. Very often, underplanning nets a less-than-thrilling reveal. Sometimes, overplanning can result in too much of a tease (an announcement of an announcement, if you will).
When Atlus unveiled Persona 4 to a capacity crowd at Anime Expo 2008, we went in prepared for a variety of possible outcomes. Revisit the path we travelled en route to our official announcement of Persona 4. It's more involved than you think.
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