Atlus reacts to Siliconera ESRB leaks

[jeffx]

Hilarious. Good stuff guys.

From http://www.siliconera.com/2008/12/05/atlus-has-a-sense-of-humor-about-esrb-leaks/


ATLUS TO MAKE ALL FUTURE GAME ANNOUNCEMENTS THROUGH ESRB WEBSITE



Unprecedented move to revolutionize game reveals

IRVINE, CALIFORNIA — DECEMBER 4, 2008 — Atlus U.S.A., Inc. today turned gaming PR on its head with the news that all future Atlus game announcements will be revealed first on the ESRB website.



“Our experiment has been a rousing success,” said Aram Jabbari, Manager of PR and Sales, beaming. “Allowing information about our upcoming titles to be silently posted on ESRB’s website has been a triumph, and we’ve decided to abandon all direct, overt disclosures of our future games in favor of quietly allowing the posting of new titles onto ESRB.org. Every other publisher puts their press releases out there in the same distribution channel, and sometimes the news gets overlooked. By sneaking all future game announcements onto the ESRB website for just a handful of passionate editors to find, we distance ourselves from industry conventions.”



Atlus will start this groundbreaking game launch tactic in 2009, and hopes to continue the practice as long as it remains effective.



“We’re sure we’ll have everyone doing this at some point, following in our footsteps. And maybe at some point it will force us to change direction. But in the mean time, we really feel that indirectly leaking all future game announcements and hoping a few people stumble upon them and tell everyone they know is the best way to go at this juncture.”



###

About Atlus U.S.A., Inc.

Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is renowned for its proud tradition of publishing exceptional role-playing games with strong niche appeal. The Atlus library of critically acclaimed video games includes Odin Sphere, Trauma Center series, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.



For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the Atlus Faithful!



This press release was a joke.

###

[cj iwakura]

I don't know whether to laugh or what.

[Sei]

I lol'd.

Well played Aram.

[Boss_Tuff]

I found that to be amusing. I think it's becoming a bigger issue than people realize when the ESRB breaks games before devs announce them. I prefer the pretty graphic filled announcements that I get via email to the small snippets stating that a title is being reviewed.

[Thunder-Slash]

XD

That AI has a very fine tuned synthetic syntax modifier.

[Hamel]

I love you Aram

[dragonlife29]

Haha...XD

I like Atlus's [fake] master plan of making other companies conform to ESRB leaks and lead them to ruin :devil:

Silly Atlus...this is why you guys are awesome.

[shimo]

:lol:

Oh Aram you robot you.

[Soushi_Grapple]

I think Im a little lost, but if it turned out good for Atlus, why worry? o.o;

[Luna]

This would be a bummer if, for w/e reason i made games, I was going to make a huge thing on a game and then someone spoils it without tags...

Oh well, Its not like we can go back in time and stop them from ever mentioning it...


Dang im a genious

[Crabman]

Next step: door to door sales. Free chocolates with purchase :D

[VMan]

Kotaku is just now putting this up.

http://kotaku.com/5104188/atlus-makes-light-of-esrb-leaks#viewcomments

[Lorinosan]

That's rather funny! Sarcasm at its finest.

[Rise]

This is why Atlus is love. XD

[GFSummoner]

touché ESRB, touché

[Kain Mare]

Did Aram get an update that we don't know about? `oO

Nice article. It certainly put smiles on my face.

[Fuyukaze]

All the funny there is with the response from Atlus, I cant help but wonder if the ESRB is held to any NDA agreement when it comes to release info prior to the company releasing the game. I'd believe it could prove rather harmfull to publishers to have their anouncments made for them before they are even ready for it as the details of the release may not be finalized. Oh well, it's not as if any here will not be buying the games.

[GFSummoner]

It steals the thunder from the developing/publishing companies.

Especially in the marketing part.

[thinkfreemind]

I had seen this on Kotaku yesterday. I think it is an amusing way to deal with the issue.

[Dragoneye]

I'd expect no less from them. Just keepin' it smooth. B)

Slick enough to be on Kotaku, so..

[magitalon]

Atlus, you're crazy... XD

[BornofFire_420]

Leaks haha. reminds me of other things. That aram would make a great politican. I believe I would pick him to be my VP nominee in 2012.

Our platform would be tax cuts for Atlus USA. No corperate or captial gains tax. Also we would mandate all Atlus games be used in school for public education. we would also use federal funds to help Atlus Japan in the critcal need to help spur devoplment of technology.

Federal AID would be granted to Atlus USA for the need to translate and re-relase all previous SMT games on all platforms. For better education for young people.

I would also have critcal meetings with the PM of Japan to discuss the serious need to help Atlus Japan. we would have a UN meetings to discuss the need to help fund Atlus Japan to help this critcal company contiune to drive society and keep making these wonderful games. All members of the UN security council would be expected to donate.

Just kidding. That would be a crooked politican.

[Tivor]

I can't believe I haven't heard about this until now. I guess I've been out of the loop. :D

Anyway, classic Atlus stuff there. Gotta love Atlus.

[faithfulfanboy]

Hilarious stuff!